If you’re considering São Paulo as an option for your next trip, congratulations! You’ve just found the right guide. Here, we’ll explore everything a tourist can do when visiting this energetic metropolis, along with some useful tips to make the most of it.
Keep reading to discover more.
What is São Paulo Like?
Before we dive into the attractions, beauty, and adventures that São Paulo offers, how about understanding a little more about what makes this city so unique?
São Paulo is known as the “city that never stops.” And it’s no exaggeration. With more than 12 million inhabitants, it is the economic heart of Brazil and the top destination for those seeking culture, gastronomy, and intense urban life. A city that mixes races, beliefs, and cultures from all over the world.
It’s a place where you can find practically everything: from delicious street food to award-winning restaurants, from street art in Beco do Batman to the grand exhibitions at MASP. São Paulo is a city of contrasts, and it is precisely this that makes it so special.
With that, we can already tell you one thing: choosing what to do in São Paulo isn’t easy – but we’re here to help. So, let’s get to the point!
30 Things to Do in São Paulo When Visiting the City
Now it’s time to dive into the best activities you can enjoy while in São Paulo. Just a heads-up: this list is just a small sample of everything the city has to offer.
1 – Visit Avenida Paulista
Avenida Paulista is an icon of São Paulo and, without a doubt, a must-see. Every Sunday, the avenue turns into a huge pedestrian walkway, filled with street artists, little markets, and a vibrant atmosphere that is the face of SP. Don’t miss the MASP (São Paulo Museum of Art), where you can explore world-class art exhibitions, or stop by the Japan House for a taste of modern Japanese culture.
For food lovers, Avenida Paulista also boasts a variety of cafes and international restaurants. Visitors can also enjoy street performances, live music, and occasional festivals, which add to the lively atmosphere of this bustling avenue.
The Paulista Avenue also serves as a gateway to other cultural hubs like the Itaú Cultural Institute, which offers free exhibitions and workshops on Brazilian art and culture. For panoramic views, head to the rooftop of the FIESP building, which often features light shows on its facade at night.
2 – Explore Beco do Batman
If you like street art, Beco do Batman is a must. Located in the Vila Madalena neighborhood, this alley is covered with incredible graffiti that changes constantly, reflecting the city’s creative and urban spirit. For a complete experience, take a guided tour to learn about the history behind the graffiti and the artists who created them. Afterward, explore Vila Madalena’s vibrant nightlife with its many bars and live music venues.
Stop by charming cafes and boutiques scattered around the area, or visit nearby galleries such as A7MA to dive deeper into São Paulo’s thriving art scene. At night, the neighborhood comes alive with samba performances, open-air parties, and artisanal markets, making it a hotspot for both locals and tourists.
3 – Stroll Through Ibirapuera Park
Ibirapuera Park is the green lung of São Paulo and one of the favorite places for both locals and tourists. With its vast green areas, it’s the perfect spot for a picnic, bike ride, or simply relaxing under the trees. The park also hosts regular events, such as yoga classes and open-air concerts. Be sure to check out the planetarium, the Japanese Pavilion, and the Afro-Brazil Museum for a deeper cultural immersion.
Don’t miss the iconic Ibirapuera Auditorium, designed by Oscar Niemeyer, which frequently holds free concerts and cultural events. The park is also home to bike rental stations, making it easy to explore its extensive paths. If you’re visiting in the evening, the park’s fountain light show is a spectacular way to end your day.
4 – Visit the Municipal Market
Known as Mercadão, the Municipal Market is a true feast for the senses. Here, you will taste the famous mortadella sandwich or codfish pastel. In addition, you can find an endless variety of spices, exotic fruits, and fresh ingredients. Make sure to arrive early to avoid the crowds, and take some time to explore the nearby streets filled with wholesale shops offering everything from kitchenware to souvenirs.
To enhance your visit, join a culinary tour that includes tastings of local delicacies like pão de queijo and artisanal sweets. If you’re adventurous, try the exotic Amazonian fruits sold here, such as cupuaçu and açaí in their purest forms. Many shops also offer vacuum-packed options, making it easy to bring some of São Paulo’s flavors home.
5 – Visit the State Pinacoteca
The Pinacoteca is one of the most important art museums in Brazil, with an incredible collection of works ranging from the colonial period to contemporary times. Located next to Luz Park, the building itself is a work of art, with its classical architecture and well-lit spaces. Take advantage of free admission days to explore the museum and join one of the guided tours to gain deeper insights into the artwork.
After exploring the main gallery, take a stroll through the surrounding Jardim da Luz, a serene park featuring sculptures and fountains. The museum also has a cozy café where visitors can relax with a cup of Brazilian coffee while reflecting on the artwork they’ve seen.
6 – Walk Through Liberdade
The Liberdade neighborhood is the largest Japanese community outside of Japan, and walking through its streets feels like being transported to another country. The red lanterns, shops filled with oriental items, and restaurants serving authentic dishes make Liberdade a very interesting part of São Paulo. Visit the Buddhist temple or stop by a Japanese bakery to sample mochi and dorayaki.
The weekend street fair is perfect for trying delicious street food like takoyaki and tempura. For those seeking cultural immersion, Liberdade offers cultural centers where you can learn about Japanese traditions, festivals, and even participate in origami workshops. Be sure to explore the neighborhood’s small shops, which sell unique souvenirs, kimonos, and anime merchandise.
7 – Go Up to the Copan Building Viewpoint
Want a breathtaking view of the city? The Copan Building, designed by the famous architect Oscar Niemeyer, is one of the city’s most iconic buildings and offers a spectacular panoramic view of São Paulo. Check the opening hours beforehand, as visits to the rooftop are limited. After your visit, explore the surrounding area, known for its cafes, bookstores, and theaters.
The Copan itself houses a variety of restaurants and bars on its ground floor, where you can unwind after your rooftop adventure. Guided tours of the building often provide historical insights into Niemeyer’s vision and its impact on São Paulo’s architecture.
Sao Paulo, SP, Brazil, September 23, 2004. Panoramic view of the city with the Copan Building, highlighting the Italy Building or Italian Circolo, in the center of Sao Paulo8 – Watch a Play at the Municipal Theater
The Municipal Theater is one of the most beautiful buildings in the city and the stage for important opera, ballet, and theater performances. With its exuberant architecture, it’s an unmissable cultural experience. Tours of the theater provide insights into its history, architecture, and the famous artists who have performed there.
Check the calendar for affordable or even free performances. Beyond attending a performance, visitors can join guided backstage tours, where they’ll learn about the theater’s construction, see costume collections, and hear fascinating stories about its role in Brazilian cultural history.
Brazil, November 07, 2021. Facade of the Municipal Theater located in Ramos de Azevedo sqaure was inaugurated in 1911 with an architectural project by Ramos de Azevedo and the Italians Claudio and Domiziano Rossi, in downtown Sao Paulo.9 – Enjoy the Night in Vila Madalena
If you like bars, live music, and a bohemian atmosphere, Vila Madalena is your place. Full of trendy bars, samba circles, and traditional botecos, it is the perfect spot for those who want to experience São Paulo’s nightlife and have fun like a true local. For art enthusiasts, galleries like A7MA showcase contemporary works from emerging artists.
During the day, Vila Madalena transforms into a haven for boutique shopping and relaxed café experiences, while at night, it buzzes with live music, stand-up comedy shows, and open-air samba circles.
10 – Visit the Butantan Institute
The Butantan Institute is not just a world-renowned research center but also an educational and cultural attraction worth visiting. Located in a lush green area, the institute offers museums focused on biology, microbiology, and the history of venomous animals.
The biological museum features live exhibits of snakes, spiders, and lizards, offering a fascinating look at these creatures in a safe environment. Guided tours provide deeper insights into the institute’s groundbreaking research on vaccines and antivenoms.
The expansive grounds are perfect for a peaceful stroll, and the onsite café is an excellent spot to relax after exploring the exhibits. Families will find the visit both educational and entertaining, making it a great outing for all ages.
11 – Walk Along Oscar Freire Street
Oscar Freire Street is a symbol of luxury and sophistication in São Paulo. This high-end shopping street features designer boutiques, upscale stores, and charming cafés. Even if you’re not in the mood to shop, a stroll along Oscar Freire is a delightful way to experience São Paulo’s cosmopolitan vibe. You’ll find a mix of international brands like Louis Vuitton and local designers showcasing unique Brazilian fashion.
For a break, stop by one of the artisanal gelato shops or trendy coffee bars that dot the area. The street is also home to art galleries and concept stores, offering a glimpse into the creative side of São Paulo’s retail scene. At night, the area lights up beautifully, making it a picturesque spot for an evening walk.
12 – Explore the Borba Gato Statue
The Borba Gato Statue, located in the Santo Amaro district, is one of São Paulo’s most debated landmarks. This towering figure commemorates one of Brazil’s historical bandeirantes, but it also sparks discussions about colonialism and its legacy. Visiting the statue offers an opportunity to delve into Brazil’s complex history.
Nearby, you’ll find the Santo Amaro Market, where you can explore local cuisine and shop for handmade crafts. The surrounding area also hosts several cultural centers and historical buildings, making it a worthwhile stop for those interested in history and culture. Guided tours are available to provide context about the statue and its significance in Brazilian history.
13 – Visit the Cathedral of Sé
The Cathedral of Sé, located in the heart of São Paulo, is an architectural masterpiece that shouldn’t be missed. This neo-Gothic cathedral took nearly 40 years to complete and features stunning stained-glass windows, intricate woodwork, and a massive organ with over 12,000 pipes. Visitors can join guided tours to learn about the history of the cathedral and explore the crypt, which houses tombs of important figures in Brazilian history.
The square outside the cathedral, Praça da Sé, is a bustling hub filled with street performers and vendors. It’s also a great starting point for exploring São Paulo’s historic center, with landmarks like the Pátio do Colégio and São Bento Monastery just a short walk away.
14 – Visit the Football Museum
For football enthusiasts, the Football Museum at Pacaembu Stadium is a dream come true. This interactive museum celebrates Brazil’s passion for the sport through exhibits that combine history, art, and technology. Visitors can explore multimedia displays featuring iconic moments, legendary players, and the cultural impact of football in Brazil.
The museum also includes a section dedicated to women’s football, highlighting its growth and achievements. Guided tours offer a deeper dive into the exhibits, and the stadium itself is a historic landmark worth exploring. After your visit, relax at the nearby Charles Miller Square, which offers great views of the stadium and a lively atmosphere.
15 – Admire the MASP Building
The São Paulo Museum of Art (MASP) is not only famous for its impressive collection but also for its striking architecture. Designed by Lina Bo Bardi, the building’s glass-and-concrete structure is suspended on red pillars, creating an open space underneath that often hosts cultural events and markets. Inside, the museum houses works by renowned artists such as Van Gogh, Rembrandt, and Portinari, making it a must-visit for art lovers.
Temporary exhibitions frequently rotate, so there’s always something new to see. Be sure to check out the museum’s restaurant, which offers stunning views of Avenida Paulista while serving delicious Brazilian cuisine. MASP also provides audio guides and guided tours to enhance your experience.
16 – Take a Gastronomic Tour of São Paulo’s Restaurants
São Paulo is a food lover’s paradise, offering an incredible variety of cuisines to explore. From traditional Brazilian dishes like feijoada to international flavors, the city has it all. Start your culinary journey in the Bixiga neighborhood, known for its Italian heritage and delicious pasta dishes. For a taste of Japan, head to Liberdade and try authentic sushi or ramen.
Don’t miss the chance to visit one of São Paulo’s rodízios, where you can enjoy an all-you-can-eat barbecue experience. Food markets like Eataly and Municipal Market are perfect for sampling local ingredients and delicacies. Many restaurants also offer vegetarian and vegan options, ensuring there’s something for everyone.
17 – Discover the Martinelli Building
The Martinelli Building was São Paulo’s first skyscraper and remains an architectural gem. Built in the 1920s, this historic building offers guided tours that take visitors to its rooftop, providing stunning views of the city’s skyline. The tour includes stories about the building’s construction and its role in São Paulo’s urban development.
The Martinelli Building is located in the heart of downtown, making it a convenient stop while exploring other landmarks like the Municipal Theater and the Banespa Building. Don’t forget your camera— the panoramic views from the rooftop are truly breathtaking.
SAO PAULO, BRAZIL – MAY 9, 2019: Martinelli Building in downtown of Sao Paulo, Brazil18 – Visit Independence Park and the Ipiranga Museum
Independence Park is a site of great historical importance for Brazil, as it was where Emperor Dom Pedro I declared the country’s independence in 1822. The park features beautiful French-style gardens, fountains, and the iconic Independence Monument.
The recently renovated Ipiranga Museum, located within the park, showcases a vast collection of artifacts, paintings, and documents related to Brazil’s history. Guided tours are available, providing fascinating insights into the exhibits. The park is also a great place for a leisurely walk or a picnic, offering a peaceful retreat from the city’s hustle and bustle.
SAO PAULO, BRAZIL – Aug 01, 2020: Ipiranga museum palace and gardens. ancient building in Sao Paulo19 – Visit Farol Santander
Farol Santander, located in the historic Banespa Building, is a cultural hub offering a mix of art, history, and breathtaking views. The building’s observation deck provides a 360-degree view of São Paulo, making it a popular spot for photography enthusiasts. Inside, visitors can explore art exhibitions, interactive installations, and a museum dedicated to the building’s history.
The rooftop café is an excellent place to relax and enjoy the view while sipping on Brazilian coffee. Farol Santander also hosts workshops and events, so check their schedule to make the most of your visit.
20 – Relax at Água Branca Park
Água Branca Park is a hidden gem in São Paulo, offering a tranquil escape from the city’s fast pace. The park features walking trails, shaded picnic areas, and even a small farm with chickens and peacocks roaming freely. It’s an ideal spot for families, as children will enjoy the playgrounds and opportunities to interact with animals.
The park also hosts an organic market on weekends, where visitors can buy fresh produce and homemade goods. Yoga classes and cultural events are frequently held here, adding to the park’s charm.
21 – Watch the Sunset at Pico do Jaraguá
Pico do Jaraguá is the highest point in São Paulo and offers visitors a chance to witness breathtaking panoramic views of the city. Located within the Jaraguá State Park, the area is perfect for nature lovers and outdoor enthusiasts. There are two main trails leading to the summit: the “Paved Trail,” which is suitable for all ages and fitness levels, and the “Pai Zé Trail,” which offers a more adventurous hike through dense vegetation.
Once at the top, visitors can enjoy the tranquility of the area and take stunning photographs of the sprawling metropolis below. The site also has a small café where you can grab a snack or drink while soaking in the scenery. If you’re visiting at sunset, the golden hues over the city make the experience even more magical.
Trellis with many parables and television and radio antennas on Jaragua Peak, Sao Paulo, Brazil22 – Explore São Bento Monastery
The São Bento Monastery is a historic gem located in the heart of São Paulo. Known for its Gregorian chants, the monastery offers a peaceful retreat from the city’s hustle and bustle. Visitors can attend one of the daily masses to hear the monks’ serene singing, which adds a spiritual dimension to the experience. The monastery also features a bakery where you can purchase freshly made breads, cakes, and the famous “pão de mel” (honey bread).
Guided tours are available to showcase the intricate details of the monastery’s architecture, including its stunning stained-glass windows and intricate woodwork. Be sure to check the schedule for special events, such as Christmas and Easter services, which are celebrated with grandeur.
23 – Visit Casa das Rosas
Casa das Rosas is a cultural center located on Avenida Paulista that pays homage to poetry, literature, and the arts. The building itself is a beautiful example of early 20th-century architecture and offers a serene garden where visitors can relax. Inside, you’ll find exhibitions, workshops, and a library dedicated to Brazilian and international literature.
The center frequently hosts poetry readings, book launches, and literary discussions, making it a hub for creative minds. Don’t miss the café in the garden, which provides a peaceful spot to enjoy a coffee or tea while surrounded by lush greenery. Entry is free, making it an accessible and enriching experience for all visitors.
24 – Stroll Through Benedito Calixto Square
Benedito Calixto Square, located in the Pinheiros neighborhood, transforms every Saturday into a bustling antiques and crafts fair. The market is a treasure trove for vintage lovers, offering everything from retro furniture and vinyl records to unique jewelry and handmade items.
Food stalls serve delicious Brazilian snacks like acarajé and pastel, while live music performances add to the vibrant atmosphere. After exploring the market, you can relax at one of the nearby bars or cafes, many of which offer live samba or jazz music. The square is also a great place to meet local artists and artisans, making it a cultural hotspot in São Paulo.
25 – Visit the Museum of Image and Sound (MIS)
The Museum of Image and Sound (MIS) is a dynamic cultural institution dedicated to preserving and showcasing audiovisual arts. Located in the Jardim Europa neighborhood, the museum hosts a variety of exhibitions, from photography and cinema to music and digital art. One of the highlights is the immersive exhibits, which often use cutting-edge technology to create interactive experiences.
MIS also organizes film screenings, concerts, and workshops, catering to a wide range of interests.The museum’s café and bookstore are great places to relax and explore creative works. Be sure to check their schedule online, as exhibitions frequently change, ensuring there’s always something new to see.
26 – Visit the Ibirapuera Planetarium
Nestled within the expansive Ibirapuera Park, the planetarium offers a fascinating journey through the universe. With state-of-the-art projection technology, visitors can enjoy realistic simulations of the night sky, complete with constellations, planets, and distant galaxies. The planetarium hosts regular presentations that are both educational and entertaining, making it an excellent destination for families, students, and astronomy enthusiasts.
Nearby, you can explore other attractions within the park, such as the Afro-Brazil Museum and the Japanese Pavilion. Tickets for the planetarium are affordable, and it’s recommended to book in advance, especially on weekends.
27 – Walk Around Vila Mariana and Visit Sesc Vila Mariana
Vila Mariana is a vibrant neighborhood that offers a mix of cultural, gastronomic, and leisure activities. One of its main attractions is Sesc Vila Mariana, a cultural center that features a theater, art exhibitions, workshops, and recreational facilities. The center often hosts free or low-cost events, including live music performances, film screenings, and fitness classes.
The rooftop terrace provides a lovely view of the neighborhood, and the onsite cafeteria offers delicious and affordable meals. While in Vila Mariana, you can also visit local cafes, bookstores, and artisan shops that reflect the area’s creative vibe.
28 – Visit Teatro Oficina
Teatro Oficina is one of the most iconic and avant-garde theaters in Brazil. Designed by renowned architect Lina Bo Bardi, the theater’s unique layout creates an immersive experience for audiences. The performances here are known for being experimental and thought-provoking, often blurring the lines between audience and actor.
Guided tours of the theater are available, providing insight into its architectural design and cultural significance. If you have the opportunity, attend a live performance to fully appreciate the innovative spirit of Teatro Oficina. The theater’s location in the Bixiga neighborhood also makes it easy to explore nearby Italian restaurants and cultural landmarks.
29 – Taste the Sweets from Carlo’s Bakery
Carlo’s Bakery, made famous by the TV show “Cake Boss,” is a delightful destination for anyone with a sweet tooth. Located in the Jardins area, the bakery offers a wide range of pastries, cakes, and desserts, including their signature cannolis and red velvet cake.
Visitors can watch the skilled bakers at work through the open kitchen and even participate in cake-decorating workshops. The cozy seating area provides a perfect spot to enjoy your treats while taking a break from exploring the city. Carlo’s Bakery is also a great place to pick up a unique edible souvenir to take home.
30 – Visit Japan House
Japan House, situated on Avenida Paulista, is a cultural center dedicated to showcasing the contemporary aspects of Japanese art, technology, and gastronomy. The building itself is an architectural marvel, blending traditional Japanese design elements with modern aesthetics. Inside, visitors can explore exhibitions that cover a wide range of topics, from cutting-edge technology to traditional craftsmanship.
The center also features a restaurant that serves authentic Japanese cuisine, as well as a shop offering unique items like handmade ceramics and artisanal teas. Admission is free, making it an accessible and enriching stop for anyone visiting São Paulo.
What to Expect from São Paulo?
Creating this list wasn’t an easy task – after all, São Paulo is a place where you can do just about everything and more. Even so, I have no doubt in saying that following these tips will provide you with an incredibly complete experience of the city.
To wrap up, you can expect a city full of movement, diversity, and people always willing to help. São Paulo is a place that enchants and surprises, and I’m sure you’ll want to come back many times. Welcome and enjoy every second!
